After school William embarked almost immediately on a career in interior design and retailing, opening his first store on the King’s Road, Chelsea in 1985.
“I realised very early on in my creative life that if I could not find what I wanted the best thing to do was to find someone to make it.” He has certainly fulfilled this philosophy in many areas of product he has created for the home. “It’s very important to work out what you are about and how you want to live before one even contemplates a house or the things that one needs to live in it comfortably ….comfort is the key to contentment and therefore good design must be practical, elegant and above all comfortable.”
At first his store on the King's Road 'Yeoward' showcased mainly antiques, objet and pieces that he had designed and commissioned for his numerous design projects. William’s store flourished while he added designs of bespoke and upholstered furniture, lighting, dinner services and crystal. “Crystal has always made me very excited and of all the things that I adore I think that crystal is the product that gives me most joy. I loved it and was determined that one day it would be recreated in the style of my favourite 18th and 19th century pieces. How this was to happen I simply did not know.”
William Yeoward met third generation crystal designer and maker Timothy Jenkins who immediately realised that they shared the same passions and aspirations and William Yeoward Crystal was born. The crystal was shown first in 1996 in London and was awarded ‘Best New Product’ by British, House & Garden Magazine. At the same time American Elle Décor magazine proudly announced that the collection epitomised the “zenith in crystal making.” William Yeoward Crystal has a showroom on Madison Avenue, New York, and was granted a Royal Warrant of Appointment as Supplier of Crystal Glass to HRH The Prince of Wales in January 2008.