About Us



Karakter present a curated collection of the best mid century and modern design in both our Auckland showroom and online gallery.

Our unique collection of genuine European and American mid century design includes both iconic and one-off pieces, all of which embody the sophistication that design of that era is famed for. Each timeless piece showcases the impeccable construction standards, stunning materials and elegant lines synonymous with mid century design.

Karakter was established in 2012 by Andy Jones and former business partner Andrew Lay. The two English expats saw a gap in New Zealand’s market for accessible, genuine and iconic mid century design. European and American pieces were tax restrictive to import at the time of their construction, leading to a low supply of this style of design in New Zealand, today.

Reconnecting with their contacts abroad, Andy and Andrew established an impressive network for sourcing Karakter’s unique pieces. Today, Karakter work alongside our associates across Europe and the States, to source and ship our pieces to New Zealand. Once here, we employ our personally selected, local artisans to expertly restore and reupholster every piece.

Karakter’s offering now includes genuine, vintage mid century design, reissued iconic designs, produced new by the likes of Herman Miller, DCW editions and Cherner, alongside new, modernist inspired design and an ever expanding range of homewares. We also collaborate with local designers and carpenters, creating a carefully considered collection of our own pieces.

We can source pieces for a particular space and reupholster depending on your needs and often work with media outlets for staging, editorials and set design. Please contact Sales and Marketing Manager, Simran Saseve-Dale simran@karakter.co.nz for any enquiries.

Andy Jones, Director
Andy’s inherent understanding of construction techniques and brilliant ability to calculate anything in his head, can be attributed to his background in civil engineering. Along with this, his genuine passion for mid century design and vast knowledge of designers and their stories makes Andy a firm favourite with our customers.


Simran Saseve-Dale, Sales and Marketing Manager
Simran has come to Karakter from the architecture and contemporary art sectors, specializing in PR and marketing within those industries. Modern architecture and design is her passion and she loves working amongst it every day. Meeting our wonderful customers and assisting them with design solutions is what she loves most about her role at Karakter.


Sena Akpalu, Photgrapher and Marketing Coordinator  
Sena has a background in graphic design and extensive experience with product photography. She's passionate about good design and immersing herself in the industry. Sena's infectious energy, eclectic aesthetic and discerning eye have quickly cemented her as a crucial part of our team.